Agency Appointed To Develop Public Transport Brand For Rustenburg
Ingrid Holzhausser, Bonus.web, 28 June 2013
Evidence of the rapid progress of the multi-billion Rand Rustenburg Rapid Transport (RRT) public transport project, is the appointment of the Brand Leadership Group, to create the brand name, positioning, livery and campaigns for the RRT. The project up to now has been known by its project name whilst in planning and development, and as it moves closer to operations it needs a name and identity which relates to the people it will serve.
