Africa's Best Brands
African Business, November 2013
While we are all familiar with and interact with brands of various products and services on a daily basis, is there a matrix that can work out the value
of a brand itself? What is the value of the Apple brand or Dangote Cement? How much would you have to pay if you wished to obtain a licence to use
the brand? In addition, which brands are the most admired across the continent? Why is brand value important?