Building Brands That Build Africa

Your Brand Needs Managing
The New Age Media & Marketing, 7 August 2013

The brand is an asset, a key driver of performance and a key measure of a business delivering on its performance to its customers. It is an asset like any other that needs to be managed, says Thebe Ikalafeng, chairperson of Brand Finance Africa and founder of Brand Africa and the Brand Leadership Group.

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Your Brand Needs Managing