Our vision is to inspire a great Africa through brands.
Africa has the world’s fastest-growing population, the youngest (70% of the population under the age of 30), the fastest growing economy, and the second fastest growing High Nett Worth Individuals (HNWI) cluster.
Brands play an important role in Africans’ purchase decisions, with brand loyalty estimated to account for as much 60%.
As Africans become wealthier and independent, they seek world-class brands that not only fulfill their needs, but reflect their African distinction and origins.
Cumulatively, great African brands are a catalyst for African development, independence, wealth and competitiveness.
Brand Leadership is an indispensible strategic partner for decision makers and brand builders who want to build great African brands and global brands in Africa.
We know Africa. We live in Africa. We work in Africa. We understand Africa. We are African.
Africa is in everything we do.
“I am not African
because I was born in Africa
but because Africa was
born in me,”